This print ad series was created as a submission to the Singapore Crowbar Awards competition. The idea of this print campaign is to promote three Baygon products, and to do so in a light-hearted way through the use of illustration. I wanted to highlight the types of undesirable insects targeted by each of the products, and to highlight how formidable the products are to them. This is communicated by portraying each of the three types of insects (cockroach / mosquito / fly) teaching their respective youths about the danger and damages each respective product can inflict, hence teaching them to ‘learn to fear’ Baygon.